Top related persons:
Top related locs:
Top related orgs:

Search resuls for: "Julia Klim"


3 mentions found


download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. On Tuesday, after weeks of rumors, Equinox announced a new partnership with Australian beauty brand Grown Alchemist — meaning its long-beloved Kiehl's products are getting the boot. "It's been 13 years," Julia Klim, Equinox's VP of strategic partnerships and business development, told Women's Wear Daily of its Kiehl's deal. Advertisement(Full disclosure from Madeline Berg: I am an Equinox member and have little attachment to the Kiehl's lineup. ) AdvertisementEvery passionate online niche has two sides, and some brave souls have posted their excitement about the new products, alleging that it was actually Kiehl's products that were watered-down.
Persons: , Equinox, moisturizers, It's, Julia Klim, Equinox's, Women's, Madeline Berg, commenter, Kiehl's Organizations: Service, Business, pepsi
Equinox is teaming up with lab-test startup Function Health to launch "Optimize by Equinox," a personalized health program that includes everything from personal training and nutrition plans to sleep coaching and massage therapy. "It's really a paradigm shift in how we're able to live with vitality and avoid suffering," said Jonathan Swerdlin, co-founder of Function Health. Function Health will test members for 100 biomarkers — everything from heart, liver and kidney health to metabolic and immune systems to cancer markers and nutrients. Equinox will then run its own battery of fitness tests, including VO2 max, strength and movement range. The fee doesn't include an Equinox gym membership, which brings the total to about $40,000 or more for the year.
Persons: Jonathan Swerdlin, Julia Klim, Equinox's, Klim, Swerdlin Organizations: Function, Pacific Locations: Philadelphia, Pacific Palisades, Los Angeles, New York City, Highland Park , Texas
Marketing has long struggled to establish an standard measurement for brand value. AdvertisementThe number one thing on the minds of CMOs in 2024 is proving measurable brand value. There have been many ways of assessing brand value in the past including revenue, the value of future net earnings, and net promoter scores. Some new disruptive thinking on brand value deserves consideration — the power of emotion. The power of emotion — the Equinox exampleEmotion is the new currency driving quantifiable brand growth.
Persons: , Julia Klim, Equinox's, Klim, Billee Howard Organizations: Service, Gartner Locations: Brandthro
Total: 3